Just Launched: Elmo is making his financial debut on SesameStreet.com.
The fuzzy and lovable red muppet is dealing with money problems while teaching youngsters financial basics. It’s a new $12 million investment by The PNC Foundation to boost financial education. Think of it as an early start to smart money management.
“By expanding our efforts with Sesame, we can help young children better understand that everything has value and show parents how to turn everyday moments into financial learning experiences for their kids,” said James E. Rohr, PNC’s chairman and chief executive officer.
For Me, For You, For Later: First Steps to Spending, Sharing and Saving is intended to highlight financial learning opportunities. Parents and children on the go can seize these moments during every day routines and experiences.
“A growing number of researchers and educators believe that financial education should start early in life,” said Gary E. Knell, president and chief executive officer of Sesame Workshop.
Teaching children smart money habits is made easy with the help of Elmo.
You can request a free multimedia kit including a Parent/Caregiver Guide, a children’s activity book, 3 jar labels and an original Sesame Street DVD.
Educators can also download a guide to help incorporate activities that build financial skills.
You’ll find an online interactive game featuring Cookie Monster that aids in managing money plus helpful tips and activities at SesameStreet.org/save all part of the same initiative.
Have fun checking it out and be sure to have the kids with you, they won’t want you to click away! (I speak from experience).